A unified MMM + MTA solution to maximize ROI across all channels – digital and offline. Built for marketing and analytics teams that want clarity, control, and performance.
The Platform that Powers
Smarter Marketing Decisions
Leospend is a next-gen marketing optimization platform that uses Market Mix Modelling (MMM) and Multi-Touch Attribution (MTA) to help organizations intelligently allocate budgets across media, geographies, and campaigns. It’s built to address today’s fragmented consumer behaviour, limited tracking visibility, and the need to quantify both brand and performance ROI.
- Cookie deprecation and privacy laws have broken traditional tracking
- Brand equity, macro trends, and delayed response are missing from most dashboards
- Budgeting decisions lack confidence due to siloed data and short-term attribution.
What Makes Leospend Different
Unified Bayesian Engine
Combines long-term MMM with real-time MTA for complete insight across the full customer journey.
Brand + Performance Modelling
Captures both short-term campaign lifts and long-term brand value to prevent over-investment in any single strategy.
Scenario Simulation
Run simulations to plan for market shifts, promotions, economic changes, or budget cuts.
Leospend Capabilities
Unified Attribution Across Funnel
End-to-end view of marketing effectiveness - awareness to conversion
Brand Impact Quantification
Measure brand-building effects on long-term sales baselines
Promotion & Offer Modelling
Evaluate effectiveness of sales promotions, price changes, or cashback schemes
Geo & Segment Optimization
Optimize by region, product, or customer value segment
Customer Lifetime value Alignment
Prioritize spend on acquiring and retaining high-value customers
Test-and-Learn Integration
Seamlessly embed A/B testing and market experimentation into your models
Grounded in Reality.
Backed by Data. Tuned to You.
Leospend is a next-gen marketing optimization platform that uses Market Mix Modelling (MMM) and Multi-Touch Attribution (MTA) to help organizations intelligently allocate budgets across media, geographies, and campaigns. It’s built to address today’s fragmented consumer behaviour, limited tracking visibility, and the need to quantify both brand and performance ROI.
Business discovery to align on objectives and ROI drivers
Data engineering & alignment across sources
Model development using Bayesian frameworks
Continuous validation with real-world experiments
Platform deployment with full training and governance
Business discovery to align on objectives and ROI drivers
Data engineering & alignment across sources
Model development using Bayesian frameworks
Continuous validation with real-world experiments
Platform deployment with full training and governance
Strategic Partnership
Not Just Software
“We’re not just a product vendor – we’re your long-term partner in unlocking marketing efficiency and sustainable growth.”
We help fix data fragmentation and pipeline readiness
We align model outputs with your org structure and KPIs
We scale with you as your products, channels, and geographies grow
Let’s Maximize Your Marketing ROI – Together