Bayesian MMMX models: Why do we need them and what are the benefit
Marketing Mix Models (MMMs) have historically been used to estimate the impact of media, promotions, and other commercial levers on business...
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From Chatbots to Digital Colleagues: How Multi-Agent AI Workflows are Transforming Financial Services
In the age of Generative AI, financial institutions are moving beyond simple automation and isolated chatbots. The new frontier is multi-agent AI workflows...
Combating Transaction Fraud in the Digital Banking Era
As financial services accelerate into the digital-first era, banks and non-banking financial institutions (NBFCs) are facing a growing and sophisticated wave...
Decision Automation – The Road to Real AI Deployment
Efficient processes and effective decisions are the building blocks of a successful organization. Therefore, process automation and decision automation...
Measuring the impact of marketing campaigns and offers – Test vs. control analysis
To know the effect of a campaign it is important to measure the change in key revenue and profitability metrics for the customers who are part of the campaign.
IOT Feature Engineering
Once upon a time, when data science was still called analytics, there used to be an analytical activity that was considered most critical for the success...