Marketing Mix Models (MMMs) have historically been used to estimate the impact of media, promotions, and other commercial levers on business…
Continue readingBayesian MMMX models: Why do we need them and what are the benefit
From Chatbots to Digital Colleagues: How Multi-Agent AI Workflows are Transforming Financial Services
In the age of Generative AI, financial institutions are moving beyond simple automation and isolated chatbots. The new frontier is multi-agent AI workflows…
Continue readingCombating Transaction Fraud in the Digital Banking Era
As financial services accelerate into the digital-first era, banks and non-banking financial institutions (NBFCs) are facing a growing and sophisticated wave…
Continue readingDecision Automation – The Road to Real AI Deployment
Efficient processes and effective decisions are the building blocks of a successful organization. Therefore, process automation and decision automation…
Continue readingMeasuring the impact of marketing campaigns and offers – Test vs. control analysis
To know the effect of a campaign it is important to measure the change in key revenue and profitability metrics for the customers who are part of the campaign.
Continue readingIOT Feature Engineering
Once upon a time, when data science was still called analytics, there used to be an analytical activity that was considered most critical for the success…
Continue readingWebsite Banner Advertisement: An application of the concept of Design of Experiments
As analytics capabilities have evolved across businesses and geographies, it has been observed that business managers expect analytics
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