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eCommerce and Retail

Help organizations drive effective customer management, discount management and marketing spend management strategies across traditional and digital channels. Enable micro-segmentation and personalization to enhance sales and repeat behaviour. Bridge the gap between marketing mix optimization across physical and digital channels. Help organizations create multi-level demand forecasting solutions that incorporate predictive models and expert inputs.

Enhance value

Enhance customer lifetime value

Enhance campaign

Enhance campaign and offer effectiveness

Optimize marketing spend

Optimize physical and digital marketing spend

Profitability

Enhance store profitability

Pricing

Optimize pricing

Personalization

Enable micro-segmentation and personalization

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